Tracking and measurement
fixes

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If analytics is noisy or incomplete, it becomes harder to make commercial decisions. We audit what is firing today, fix gaps or duplicates, and verify key WooCommerce flows in GA4.

This work is delivered through our Development retainer on StrategyFive Platform, within a monthly time budget. There is no Performance Gateway and no uplift guarantee. GA4 remains the source of truth and changes are logged.

Key Features

Fix gaps and duplicates

Remove duplicate events, fill missing parameters, and standardise naming so reports stay readable.

Staging first tracking QA

Tracking changes are tested on staging and confirmed after release within the agreed window.

Consent impact checks

We check how consent tooling affects tracking and flag issues that reduce data quality.

GA4 ecommerce validation

Confirm core ecommerce events are firing correctly across product, cart, checkout, and purchase.

Shared context log updates

We record key changes and known limitations so reporting stays honest and comparable.

Reporting you can action

Monthly reporting separates what shipped from what moved in performance, with clear next steps.