Choose Your Service Pathway
Choose a Managed CRO Programme or a Development Retainer.
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CRO Programme
Best For
Teams that want StrategyFive to own the CRO roadmap, prioritisation, release cadence, and GA4 proof.
Commercial Model
90 day Performance Gateway at £0, then fixed monthly tier once GA4 confirms at least 12% uplift.
First Month
Tracking and baseline alignment, technical foundations, and a prioritised CRO roadmap on staging for first delivery.
What’s Included
- Speed and technical optimisation on StrategyFive Platform.
- Measurement and analytics foundations in GA4.
- UX and conversion audits across key flows.
- A/B testing once foundations are reliable.
- Monthly reporting and the shared context log.
Not included: Client led development backlogs, redesign projects, or support for third party codebases outside StrategyFive Platform.
Pricing and Terms
- Performance Gateway at £0 for up to 90 days.
- After proof, fixed monthly tier. CRO Programme tiers start at £1,750 per month plus VAT.
- Platform Only is £250 per month plus VAT.
Full scope: CRO Programme services hub.
Next: confirm uplift, remove friction, then scale into monthly tiers.
Development
Best For
Teams that set monthly priorities while StrategyFive delivers within a time budget, with CRO guidance.
Commercial Model
Fixed monthly retainer with a time budget, transparent tracking, and no Performance Gateway or uplift guarantee.
First Month
Priority workshop, technical risk assessment, backlog sequencing, and first release cycle with reporting setup.
What’s Included
- StrategyFive Platform plus maintenance and performance work.
- Monthly time budget for CRO analysis, development, QA, releases, and reporting.
- CRO expertise to prioritise the highest impact work first.
- Transparent time tracking, weekly updates, and monthly time reporting.
Not included: Uncapped work beyond the monthly time budget, or any uplift guarantee.
Pricing and Terms
- Monthly retainer in arrears including Platform and time budget.
- Unused hours roll over by one month, and you can borrow up to one month by agreement.
- Unused hours are refunded on termination.
- Development tiers start at £1,750 per month plus VAT and include 20 hours.
Full scope: Development services hub.
Next: align priorities, agree the monthly time budget, and schedule the first release window.
Foundation
StrategyFive Platform Is Required
StrategyFive Platform is the managed WordPress and WooCommerce environment that underpins both pathways. It is a delivery system for performance, stability, safe releases, and measurable optimisation, not generic hosting.
Platform Capabilities
- Managed hosting, maintenance, security hardening, and updates.
- Staging environments for QA and controlled releases.
- Daily backups and tested restore procedures.
- Monitoring and alerting, with clear incident response routines.
- Caching and performance tooling tuned for WooCommerce behaviour.
- Standardised approach to Core Web Vitals and technical hygiene.
Why StrategyFive
CRO Programme Proof
Stamped With Love: +56.8% conversion rate, +39.7% engagement, +9.2% checkout success.
Development Proof
Read our 5 star client feedback from ongoing development and migrations.
FAQs
How Do You Define Uplift in GA4?
GA4 is the source of truth. Uplift is the change in revenue per visitor or conversion rate, measured against the agreed baseline in rolling 30 day windows.
How Is the Baseline Set?
Baseline is agreed at onboarding using historical GA4 data. Default is year on year. If not viable, we agree a pegged baseline and log it in the shared context log.
What If Tracking Is Not Reliable Yet?
We fix tracking reliability first. We prioritise measurement and analytics foundations before uplift is validated in GA4.
What Would End the Performance Gateway?
The Gateway ends when the GA4 success threshold is reached, when 90 days ends, or when a switch to Development is agreed.
Can We Switch Pathways Later?
Yes. You can switch pathways at agreed boundaries. Scope and commercial terms change to match the selected pathway.
What Happens If We Cancel, Including Unused Development Hours?
Billing is monthly in arrears. For Development only, unused hours are refunded on termination in line with agreed terms and the final time report.