Tracking and measurement foundations
so you can trust GA4
Read our 5 star reviews on Trustpilot
Conversion work only works when measurement is reliable. In StrategyFive, Google Analytics 4 (GA4) is the source of truth for performance validation.
Within Development, your time budget can be used for tracking and measurement work alongside build, QA, releases, and reporting. That includes validating ecommerce events, agreeing the primary conversion event, and protecting measurement through safe release process.
Reporting is provided as insight, not as a contractual success threshold.
Key improvements for tracking and measurement
GA4 ecommerce validation
Confirm core ecommerce events are firing correctly and consistently.
Primary conversion definition
Agree the primary conversion event and keep reporting consistent.
Baseline rules
Use year on year baseline where possible. Agree pegged baseline where needed.
Shared context log discipline
Record launches, promotions, tracking gaps, and incidents so KPI movements stay interpretable.
Post release measurement checks
After each release, confirm tracking, performance, and checkout flows still work.
Reporting cadence
Provide clear weekly updates and monthly time reporting to keep delivery transparent.
Read our 5 star reviews on Trustpilot
James Caldwell
Seamless Migration and Outstanding Support!
We recently migrated our website to [strategyfive.io], and the experience was nothing short of exceptional. The migration process was incredibly quick and trouble-free, exceeding our expectations. What truly stood out was the amazing support we received throughout and following the migration. The team at [strategyfive.io] was (and are) always available, knowledgeable, and eager to assist with any questions or issues we had. Their dedication to customer satisfaction is evident, and we couldn't be happier with our decision to choose [strategyfive.io]. Highly recommended!
Emma // Stamped With Love
Personal service with excellent results!
The results on my website speed have been excellent, we had some teething problems at the start but they were dealt with super quickly. As an ecommerce business speed and up-time are so important and Eliot ensured that disruption would be minimal during the transfer. My Google Analytics data speak for itself with my bounce rate down significantly and the time people spend on my site greatly improved. A fast website is such a must in this day and age!
Anna N
Great customer service
We have been working with the team for over four years and It is always a pleasure; they provide great customer service with quick and helpful responses. They are also proactive including providing an upgrade to the website which has improved its performance and efficiency
Rene Bozier
Helpful and prompt responses
Eliot has been really helpful hosting my website, I needed lots of things changing as my business was going in a different direction. He changed the pages I needed him too very quickly. Always there to answer questions. I get monthly updates for what is going on (I don't understand these but I'm sure he would explain if needed). In all he does what I expect - keep my website up and running.
Christian Hopkins
Highly recommend [StrategyFive]
[StrategyFive] have been a breath of fresh air for us. The service is second-to-none. The speed improvement from our previous host is signifant. I'd highly recomment these guys to host your site if you're looking for a responsive, pro-active and professional service.